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How do you Unlock the Potential of your People?

Conference May 2018


Birmingham City University

City South Campus

Edgbaston B15 3TN

Your organisation is probably working okay

Want to improve on that?

Join us in person or online to find out more about moving forward in this changed new world with confidence and hope.  


Discover how to build healthier, productive relationships with others in order to bring positive change to your life and the lives of those around you.  Learn about a novel framework and practical toolkits which can help to improve your confidence and resilience, enabling you to cope better in challenging and stressful situations, now and into the future.


Listen to knowledgeable and inspirational speakers, hear real life stories about how lives have been changed for the better, as voiced by our students, and engage with our panel of experts as they discuss the challenges faced by many of us today.

Beat them with a stick, tempt them with a carrot, play by the rules and hope it will all work out – or try something new?

10 May 2018, 1:30–4:30pm

Conference Keynote Speakers

Adam is a Visiting Professor in the Faculty of Health, Education and Life Sciences at Birmingham City University. He is also the Managing Director and Research Director at Hillcroft House Research Hub and the Chair of the JCT Research Trust which is focussed on raising educational awareness for organ donation.


He began formulating IBA (Intelligent Behaviour Analytics) in 1987 and after 30 years of testing and over 3000 case studies the product was launched in 2017. He has a background in research, strategic operational management and leadership development. He has worked both within the public and private sectors and with international clients.

Unlocking the potential of your people

Professor Adam Crizzle

Ann-Marie is Professor of Nursing Sciences at Birmingham City University. Prior to this she was the Chief Nursing Officer at Hamad Medical Corporation, Qatar, where she was responsible for providing professional leadership to senior managers across the Corporation’s 8,500 nursing and midwifery staff, ensuring that high standards were set, achieved and maintained. Ann-Marie will be the Chief Nursing Officer at The Royal Wolverhampton NHS Trust from April 2018.


Ann-Marie remains actively involved in research and education and holds a first degree, a Masters degree and a PhD. Her main research interest focuses around the quality and governance of nursing services, improvement methods and the education of patients.

Dancing with the Elephant

Professor Anne-Marie Cannaby

Paul is a Visiting Lecturer in the Faculty of Health, Education and Life Sciences at Birmingham City University. He is the Medical Director at Hillcroft House Research Hub, Chair of IBAAC (IBA Advisory Committee Clinical Governance), and a Consultant in Palliative Medicine for Gateshead Health NHS Foundation Trust.


As well as being the youngest ever President of the Highland Medical Society, he represented the North of Scotland Royal College of GPs on the end of life care bill. He is also a Q member, which is an initiative connecting people with improvement expertise across the UK, led by the health foundation and supported and co-funded by NHS Improvement. He is also the Medical Advisor for the JCT Research Trust which is focussed on raising educational awareness for organ donation. Paul was awarded runner up for the prestigious RCGP Scottish GP of the year in 2011/12.

Unlocking the potential of your people

Dr Paul Coulter

BSc (Hons), MSc, BABCP, BPS

Ryan is a Visiting Lecturer in the Faculty of Health, Education and Life Sciences at Birmingham City University. He is the Mental Health Director at Hillcroft House Research Hub and the Specialist Lead for IBAAC (IBA Advisory Committee Clinical Governance). Ryan is a qualified Rational-Emotive Cognitive Behaviour Therapy (RECBT) psychotherapist, providing CBT as a multimodal evidence-based therapy for mental health issues.


In addition to his role at Hillcroft House Research Hub, Ryan is a partner at City ad West Psychology, a leading team of London Psychologists based in Liverpool Street, Harley Street and Stanmore.

Solutions to overcome workplace challenges

Ryan Marcovich

BSc (Hons), MSc, BABCP, BPS

Katharine is a Piano Tutor and Pedagogy Lecturer at Royal Birmingham Conservatoire. She has established a distinguished profile throughout the UK and abroad as recitalist, concerto-soloist, chamber musician, accompanist and music educator. Following her London recital debut in 2003, she made her debut as soloist with the City of Birmingham Symphony Orchestra in 2004 at Symphony Hall, Birmingham. The Birmingham Post praised her playing for its “glittering panache and terrific aplomb. Definitely the highlight of the evening.”

Katharine’s subsequent career has included performances at major venues with conductors including Barry Wordsworth, Adrian Lucas and Edwin Roxburgh. Her recitals throughout Britain and overseas have featured a wide and diverse repertoire, including contemporary repertoire and premiering new music. She has performed a broad range of chamber music and collaborated with various distinguished artists.


Katharine has made several broadcasts as a solo pianist for the BBC and has produced two solo piano CDs reflecting her wide-ranging repertoire and featuring music ranging from Beethoven, Chopin and Debussy to Gershwin, Chick Corea and 
Frederic Rzewski. 

Her recent recording with Duncan Honeybourne of the Sonata for Two Pianos by Andrew Downes was released on the EM Records label in 2017. Katharine was invited to become an ambassador for The Incorporated Society of Musicians in 2017.

My journey using IBA in the world of Music and Education

Katharine Lam

BMus (Hons), DPS (MusPerf), Hon BC

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